Boy Mode is an outsider’s love letter to Japan

Words by Fashion Journal

I just want to go to Japan.

Melbourne-based Boy Mode is equal parts fashion label and aesthetic mission, designing clothes with the aim of redefining what it means to be a boy.

Inspired by the rise of androgynous fashion and Rei Kawakubo’s ’90s brand of deconstructivism, the label is dramatic while still being wearable.

Boy Mode’s approach to design draws on a softer brand of masculinity we’re seeing a lot more of these days, encouraging people to question gender-based rules and preconceptions.

Textiles designed exclusively for the brand reflect conceptual, emotionally-driven themes – covering everything from online romance to the Baroque movement.

The latest collection, I Just Want To Go To Japan, is pretty self-explanatory. It’s an outsider’s love letter to Japan, drawing on both tradition and pop culture references. The range features smock silhouettes, black and white gingham and intricate harnesses.

I Just Want To Go To Japan is available online now.


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