A sneak peek at RACHELALEX ‘Efflorescent’

Dropping February 2016.

They were labelled as ‘Designers to watch at Australian Fashion Week 2014’ and somebody was paying attention, because later that year they launched internationally in New York.

RachelAlex is a Sydney-based Australian high-end womenswear label launched by sisters Rachel and Alex. The brand is strongly defined by structured feminine silhouettes complemented by digitally-engineered prints and tactile embroided panels designed by the sisters.

Their latest collection Efflorescent explores the notions of floral growth though direction and lineal form. It’s a mix of bold block colours, eye-catching prints and detailed embroidery that enhances the collection’s visual dimensions. 

Efflorescent will be available from February 2016 at RachelAlex stockists and online.


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