Ellen von Unwerth shoots G-Star’s Wear It #tightorwide campaign

G-Star wants to know if you wear it tight or wide.

G-Star have tapped the über talented Ellen von Unwerth for their latest Wear It #tightorwide campaign.

“Apart from being sensual and feminine, my models are also strong, persuasive, intense… G-Star has always been on the raw, spontaneous, kind-of-young-and-wild side—my work fits them in that way,” Ellen said.

The campaign celebrates all denim styles. Whether you prefer a skinny or relaxed fit, clean or ripped style, or a light or dark wash, G-Star ain’t discriminating against any style. They love them all. They also like sexual innuendo hashtags.


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