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Grind London hits Tokyo for AW14

Get street.

London lifestyle label Grind London has dropped its second release for AW14 and it is bang on.

This time taking a multinational approach, the lookbook was shot around a Tokyo nightscape and modelled by local DJ Konida, who it’s apparent was born to wear the label. The Tokyo local looks in his element as he models the street-worthy series of printed overshirts, sweats and fair trade tees, muted in colour and emboldened by graphics.

The release has been accompanied by the label’s bi-monthly mix series Local Global Sounds, this time mixed by Tokyo resident DJs Koko Miyagi and Konida himself. Check it out.  

www.grindlondon.com

 

 

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