Puma taps the New York City Ballet for new campaign

En pointe.

With Rihanna leading the creative team at Puma, it’s hard to imagine the brand getting any cooler. Well, enter the New York City Ballet.

Continuing a partnership that started in June 2016, Puma has tapped the ballet company’s dancers to front its Do You campaign. Photographed inside the David H. Koch Theatre at Lincoln Centre, ballerinas Mimi Staker and Olivia Boisson are seen sporting the new Swan Pack.

The sneaker collection includes the latest Fierce Strap Swan and the Pulse IGNITE XT.

The Swan Pack drops online and in Puma stockists worldwide starting February 1.


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