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Reebok Classic x The Rig Out retrospective

Classic is the new new.

Reebok is one of those formerly daggy, now cool brands that thanks to the resurgence of sportswear (or normcore? Whatever.) is back on people’s radars.

The Rig Out has illustrated the rise of Reebok and its place in British youth culture in Give Me Your Classics and I’ll Show You The Future . This week the brand is also releasing a book that will be a retrospective look at their most iconic styles.

hypebeast.com

 

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