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Style Vibes: Apple’s 1980s fashion label

In 1986, Apple weren’t just building computers and setting the foundations for the invention of the iPod – they were also designing a snappy leisurewear line.

In 1986, Apple weren’t just building computers and setting the foundations for the invention of the iPod – they were also designing a snappy leisurewear line. 

Apple’s insistence that it was not just a technological emporium but also a lifestyle brand once extended to apparel, and while Dangerous Minds finds it “hilariously awful” we’re not so sure… those sweatshirts are kind of cute? And the caps? And the chambray shirts?

Maybe we’e losing our minds, but vintage iFashion is the best thing we’ve seen all week. 

dangerousminds.net

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