6 men’s brands to update your wardrobe

Boys’ club.

It’s always a good time to update your wardrobe.

Lucky for you (and less so for your wallet), we’ve decided to shortlist some of our favourite men’s labels of 2017.

Funky Socs

Fun socks can be the easiest way to inject some personality into your look. And a pair from Funky Socs will do just that. The New Zealand-based brand offers a range of boldly patterned pairs to add a little colour to your day. You’ll also find argyle prints in muted tones for those times you’re feeling a little more serious. Despite the pleasing price, each pair of cotton-blend socks is made to be comfortable and go the distance. Shipping is free too (worldwide), so we suggest using that as an excuse to re-stock your drawer. 


Billy Bones Club 

Up your beanie game with high quality headwear, courtesy of Melbourne label Billy Bones Club. Born out of frustration over the lack of basic head gear, the club came together to produce a small run of unisex beanies, caps and hats. The label’s signature ‘Bones’ logo has since become a badge of cool across Melbourne streetwear. Showcasing micro-stitch knit hats, sherman beanies and six-panel skull caps, the Billy Bones collection is casual, practical and timeless. Prices start at $29.95, so we’ll just be over here purchasing every colour. 



McIntyre was founded with the intention of introducing wool to a new generation. Drawing inspiration from family lineage and old-world craftsmanship, the label has reinvigorated the classic woollen jumper. McIntyre’s designs are made in Melbourne, using 100 per cent Australian wool. On the sustainability side of things, wool is both a biodegradable and renewable resource. McIntyre’s pieces are also breathable, as well as static, odour and wrinkle resistant. You can shop your own McIntyre jumper online, at the Iconic and at The Waiting Room in Sydney and Melbourne. 



There’s a lot of talk about sustainable and ethical practice in womenswear at the moment. Zenism wants to make sure that menswear keeps up, too. Launched earlier this year, the label delivers a range of tees for those in search of an ethical alternative to their basics. With a mindful approach to production, Zenism works with artisans and small businesses across the Pacific, to provide them with economic and educational opportunities. The entire range is made from sustainable bamboo fabric, also known for its breathable properties. 



Leather care plays a pretty big role when it comes to the longevity of dress shoes, so Trimly’s got your back. Or should we say, soles. The Australian brand offers quality shoe trees, designed to keep your most-loved leather shoes in their original shape. Crafted from American red cedar wood, each shoe tree is of premium quality, complete with a lifetime guarantee. The brand’s range also extends to various shoe care products. Think cleaning kits, brushes and polish to ensure your leather loves always look as good as new. 



Whether you’re clean-shaven or sporting a Victorian-era beard, MR HARDYS brings world-class grooming to your doorstep. Founded by two Melbourne creatives in 2014, the online store carries everything from razors, oils, aftershaves, skin and beard care and more. It has a great range of super manly products, like body soaps made from charcoal and black clay, as well as beard soaps. The store has also streamlined purchases straight to your pocket, by launching its own app, which you can download right now. With 150+ grooming products from leading brands such as Hunter Lab, FIT Skincare, Triumph & Disaster and Baxter of California, you’re in good hands here. 


This article was originally published in Fashion Journal 170. You can read it here.

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