Electric release digital watch line

A Miami Vice colour palette in the best possible way.

Usually focusing on the most cutting edge sporstwear and lifestyle accesories, ELECTRIC have now released a collection that can’t be described any other way: it’s fun. 

The California-based label have combined function and fashion in their digital watch range, employing a Miami Vice-esque colour palette that we’re really digging. But of course, because it is ELECTRIC, the watch is also durable as hell, featuring aPU fused nylon straps, 100m water resistance, and custom stainless hardware.

electriccalifornia.com