H&M’s Fall campaign rules, is redefining what it means to be ‘ladylike’

She’s a lady.

H&M’s Fall campaign is just what we needed to see this morning. 

The campaign vid smashes conventional beauty standards out of the park, proving that women come in many different shapes, sizes, colours and ages.

Transgender model Hari Nef, plus-size model Paloma Elsesser and ’70s supermodel Lauren Hutton are among those fronting the badass campaign.

Scored by Lion Babe’s cover of ‘She’s a Lady’, the campaign is a refreshing interpretation on what it means to be ‘ladylike’.

Good job, H&M.

hm.com/au