Lois Hazel is a shining example of how fashion labels should approach transparency
Her website details every step of her manufacturing process.
We don’t need to tell you why transparency in the fashion industry is important.
While not all brands are doing their best to ensure the transparency of the production processes, some are going above and beyond. Lois Hazel is just one of those labels.
The designer’s website includes a detailed and comprehensive list of manufacturing information, covering everything from fabric, trim, thread and binding suppliers to the manufacturers contracted for each collection.
In an ideal world, it’s how every fashion brand should be approaching the issue. But for commercial reasons, many don’t.
We asked Lois to share her reasons for being so wholly transparent and quizzed her on why others aren’t doing the same.
Why do you list every process of your manufacturing so publicly?
I want to open up the conversation between consumers and designers, regarding where things are made and sourced.
The more consumers become are aware that real people are making their clothes, the closer we will be to bringing about a sense of responsibility and connection to what we buy. I hope that as my label grows, I’ll be able to delve even deeper into transparency. I want to let people know the exact origins of my materials, as well as spotlight our makers and include price breakdowns.
Why do you think other labels aren’t as transparent?
It’s not normal business [practice] to expose all of your industry connections. I guess a lot of companies have worked hard to find their suppliers and may not want to share them, which I totally get. I also feel a lot of labels may not see transparency as something that’s needed.
I do think consumers are wanting to find out more about where their clothes come from. Hopefully, this will push brands to open up about how their pieces are made, where they supply from and so on.
What’s the most important part of transparency in fashion for you?
Connecting the consumers with the entire supply chain, giving my customers the opportunity to really trust me and feel they can ask me anything about my products! I want to give my customers an added confidence when shopping at Lois Hazel.
How do you recommend we be more conscious shoppers?
Download the Good On You app! It’s amazing, it does all the hard work for you, and it’s so simple to find out if what you’re buying is from an ethical and sustainable source.
Consumers have the biggest influence when it comes to change in this industry. Ask questions, research brands and be aware of what you are buying! The more you push for change, the quicker it will happen.
Liked this? You’ll love these...
