MSFW recap: Jack London

Bit of rock and roll glam for your afternoon.

London by name, London by nature.

The label’s distinct British ‘tude was heavy throughout yesterday’s runway show at the MSFW: Hub. Drawing inspiration from classic British rock and roll, models walked to a live guitar, showcasing bold prints and clashing colours paired with a Union Jack backdrop.

The collection oozed cool factor. Think bright outerwear and loosely knotted ties. This was contrasted with a hint of sophistication in elements such as slimline blazers and crisp button-downs.

Bit of rock and roll glam for your afternoon, what more could you ask for? 


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