PANDORA’s new TV commercial will make you miss your bestie


PANDORA’s new TV commercial promotes women and their uniqueness, and we’re all over it. 

The message behind Forever Friends is that jewellery isn’t merely an accessory, it’s a form of self expression. 

While the campaign celebrates a women’s individuality, it also promotes the collective power of women when bonding over differences, challenges and uniqueness.

The commercial follows a group of friends, who meet up to stay in a mountain-top cabin. They eat, drink, dance, laugh and cry together.

Shot in Italy, the video reads less like a TV commercial and a little more like a short film.

Check it out for jewellery inspo and bestie goals. 


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