The Stella McCartney Summer ’17 campaign is all about love

And it rules.

Stella McCartney’s Summer campaign has arrived with all the uplifting vibes of her previous collections.

Collaborating with contemporary artist, Urs Fischer, the overlayed message ‘All is Love’ holds extra power, with the campaign released on the day of Donald Trump’s inauguration.

“I want these images to be uplifting and have a positive message; all we have at the end of the day is love,” Stella said of the campaign.

A three-part mood film also joins the campaign. Watch the first instalment, titled Trust, below.


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