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The True Value of Hype 

Does anyone even really like the Yeezy Boost?

Not all stuff that is meant to be good, is really that good. 

Like limousines, for example. More often than not the seats will be peeling and the champagne will be cheap. 

Or kale. Sure, it looks good on Instagram, but it tastes like month-old spinach and deep down you know the benefits do NOT outweigh the grossness assaulting your taste buds. 

The same applies for a lot of brands, collections and specific fashion pieces. In particular, the Yeezy Boost.

The sock-like sneakers designed by Kanye West retailed at $260 and look like a Nike Flyknit knock off. And yet they have a crazy resell value. 

Kanye, we love you, but not $1000+ love you. 

Now we’re not saying these shoes are ugly or undesirable. But they’ve definitely bought to light the question – are you buying them to impress other people or because you really like them yourself? 

Think about it. What do you actually like about the item? What would it go with in your wardrobe? What draws you to it in the first place? 

If it’s the fact that all your friends will be jealous and it’s good for the ’gram, please reconsider.

That’s not to say that just because something is popular, you shouldn’t invest. There are multiple street style pics surfacing from many fashion weeks, blogs and various other social media platforms that show people absolutely rocking the Yeezys. 

But it’s just really important that you’re buying that item for you. If you can put something on and look at yourself in the mirror and think, ‘I love this colour on me’ or ‘this shape is really flattering, I’m glad I invested in this piece,’ then that’s AWESOME. There’s nothing more satisfying than wearing something that makes you genuinely happy and knowing you’ll wear it until it falls apart. Some people love kale and limos. And that’s cool too.

The main problem with hyped up items is that hype fades, and $1000 is a lot to be paying for something you won’t dig by next season. True love for a garment stays forever. Or at least for a few more years.

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