This label is making sports bras for breastfeeding mothers


The world of activewear is getting more inclusive, thanks to XOThree.

The Australian label is making maternity activewear for mums-to-be and those already nursing.

Pieces are designed to keep their maternity aspect discrete, working as part of the design, rather than the feature.

The sports bras are pretty ingenious. Features include concealed zips and front panels that unhook for breastfeeding. There are also adjustable pieces that can be altered based on how much support you need throughout the day.

The designs have proven pretty popular. XOThree was first floated on Kickstarter, where it raised over $16,000 to get the first range off the ground.

Check ’em out here.


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