A short list of the cutest brands for the little ones
Comfy, cool and creative kids stuff.
You don’t need to be a parent to go shopping for the kiddies. So this one is for all you aunties, uncles, brothers, sisters and friends of babies everywhere.
We’ve popped together a list of the cutest brands for the little ones, covering everything from bedroom decor to cool backpacks and cute clothes.
Designstuff
Designstuff is a Scandinavian-focused online store, for savvy kids and their design-loving parents. The store’s cool Nordic creator was inspired by her Danish upbringing and travels as an international fashion buyer. Always one-step ahead of the pack, Designstuff is often the first with designs never before seen on the Australian market, including this sleek black Tower Chair by Danish architects, BZBX. They’re also home to killer Scandi brands like ferm Living, Muuto and Menu. Whether you’re looking to brighten up your child’s room or entice them to eat their veggies, Designstuff understands the importance of doing it in style.
Paul & Paula
Priding itself on ethical transparency is Paul & Paula, a kidswear label based in Melbourne. Founded in 2009 by textile engineer Kerstin Steger, Paul & Paula has become known for its high quality handmade children’s clothing. Paul & Paula’s pieces are completely made from scratch. Not only does Kerstin design the clothing, she makes the patterns, sews each garment and even screen prints the fabrics. As a result, Paul & Paula’s pieces foster fun and encourage self-expression. Covering everything from leggings to jumpers and skirts, each of Paul & Paula’s garments is designed to be a dreamy, durable favourite for your little ones.
Fictional objects
Getting a good night’s rest is imperative for children. So it’s equally important their bedspread is fit for a king (or queen). Cue Fictional Objects. The brand creates beautifully-constructed bed linen with an incredibly soft finish. All of their products are crafted from a durable and dense weave made from the highest quality yarn. Each pattern combines pastel colours with fun lines, creating prints that are crisp, clean and perfect for your little one. The finished product is contemporary, but traditional printmaking techniques are employed to create each Fictional Objects piece. The kids will sleep soundly tonight.
Luca Rose Designs
When you think outside the box, great things can happen. This is the motto of Luca Rose, a small design business from country NSW. This little creative studio makes an assortment of contemporary prints to add a splash of imagination to any kids’ space. Luca Rose sets no rules when it comes to the way your walls are decorated. These lovelies start at $15, so you can add a little vibrance to your child’s room, without breaking the bank. The team of graphic artists at Luca Rose also create custom pieces, perfect for events. Hello cute birthday party invites.
Adventure Lane
If you have a little artist running around your house, then look no further than Adventure Lane, a retailer inspiring kids to be imaginative and creative with a unique range of products. Your kids can play fashion designer with these awesome screen printed chalkboards T-shirts. They won’t smudge and can be washed to be drawn on again and again. They are made from 100% fair trade cotton and are delivered in a fun, pizza-style cardboard box. They are available for ages 3-12 and we only wish they came in adult sizes too.
sunny&finn
Kidswear needs to be practical and functional. As a mother of three, sunny&finn’s designer Justine knows this all too well. sunny&finn has everything, from threads to rad birthday gifts, but the Babygotbacks backpacks are the ultimate accessory for your little ones. They’re lightweight, practical and ready for adventuring. With a 100 per cent cotton body, a faux-leather front pocket and magnetic flaps for easy closure, they are suitable for children aged 1-5. You’ll be sure to find one your kiddy will love, with different styles and patterns to suit every growing personality.
Oishi-m
Fun prints, comfy designs and limited-edition garments are the philosophy of Victorian label, Oishi-m. In Japanese, ‘oishi’ means yummy and the ‘m’ stands for the mini one in your life. So it’s no wonder these pieces are scrumptious delights. The range includes snuggly jackets, adorable gumboots and multi-patterned leggings. Oishi-m is designed for explorers from 3 months to 6 years old. Pieces are intended to survive many wears and made to be handed-down. They come in all shapes and sizes, catering to both tiny tots and chubba bubbas.
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