The Daily Edited’s new concept store resembles a master suite


Pink heavens.

The Daily Edited has just opened the doors of its Sydney concept store, and it’s what all of our millennial dreams are made of.

The 120 square metre space shows off a refined and feminine interior, complete with luxe pastel decor, pendant lighting and floral installations.

Think luxurious city apartment, as opposed to your typical brick and mortar.

The shiny, new flagship is comprised of four shoppable showcase rooms. Yep, even that frame on the wall can come home with you.

Shop the ensuite ‘Bathroom’ for beauty and travel accessories and take a selfie next to its oval bath. Find limited collections like TDE x Tome in ‘The Sitting Room’, as well as iPhone cases and pouches.

‘The Bedroom’ offers the brand’s best-selling bags and clutches, as well as on-the-spot customisation.

Meanwhile, ‘The Study’ highlights all your office essentials, including desk organisers and planners.

The store joins the brand’s ‘residential’ series, which sees select TDE stores set up as different rooms in the same apartment.

Any TDE lovers in Melbourne who have serious FOMO right now, hang tight.

Chadstone Shopping Centre will also be part of the global series, with the apartment’s bar area opening later this month.


The Daily Edited Sydney Flagship Store
Level 4, Westfield Sydney
Pitt Street and Market Street, Sydney

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