And the winner is...Sydney!

Words by

Brittany Stewart

Melbourne may have got Australia's first H&M, but this time Sydney are the winners with Sephora announcing Pitt Street Mall as the chosen location for their first store down under - and their largest in the Southern Hemisphere. Opening in December (any guesses what will be on our Christmas lists?) the cosmetics giant has confirmed they will present their complete offerings, including skincare, make-up, fragrance and accessories. Confirmed brands to be sold in the store include Marc Jacobs Beauty, Tarte, Make Up For Ever, Kat Von D and Formula X, with many more to be announced.

In news that will make beauty lovers even happier than finally mastering the cat eye, Sephora have also said they will try and maintain the competitive price points that have made the store so popular to Australian visitors on their travels.

For those not in Sydney, don’t ruin your mascara - more stores will soon follow. We're off to start writing our wish list.



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