18/08/2014
And the winner is...Sydney!

Words by

Brittany Stewart

Melbourne may have got Australia's first H&M, but this time Sydney are the winners with Sephora announcing Pitt Street Mall as the chosen location for their first store down under - and their largest in the Southern Hemisphere. Opening in December (any guesses what will be on our Christmas lists?) the cosmetics giant has confirmed they will present their complete offerings, including skincare, make-up, fragrance and accessories. Confirmed brands to be sold in the store include Marc Jacobs Beauty, Tarte, Make Up For Ever, Kat Von D and Formula X, with many more to be announced.

In news that will make beauty lovers even happier than finally mastering the cat eye, Sephora have also said they will try and maintain the competitive price points that have made the store so popular to Australian visitors on their travels.

For those not in Sydney, don’t ruin your mascara - more stores will soon follow. We're off to start writing our wish list.

sephora.com

 

Leave a comment

Related

Your chance to eat some terrifying delicacies.
With a very comprehensive nine shades per palette.
I’m not even sure if we’re doing it to appease the patriarchy anymore.
Red and yellow and pink and green…
Spanning sheet masks, cleansers, moisturisers and more.
The hair director of Australia's Next Top Model knows what's up.
We know what you're getting for your next birthday.
ModiFace will help you browse, try and buy.
What do you wanna be when you grow up? I wanna work at Snapchat.
A matcha made in heaven.
Melbourne and Sydney, get excited.
The possibilities are endless.
For those of you who share in this weird fascination.
A music event that spoke volumes.
Learn from one of the best make-up artists in the biz.
What it’s really like growing up in a cosmetics empire.
Another starlet joins the MAC family.
Time to meet the make-up king.
Too many sales, not enough wardrobe space.
Goodies from ghd, Morrocanoil, Guinot, Ecova, asap, Dermalogica and Loreal. Agh.
No, they are not the same as a moisturiser.
Could this be bigger than their Alexander Wang collab?
Denim in acid wash and vintage blue perfection.
Makes sense when you’ve got those killer cheekbones.
Sydney sidewalks burst with bright patterns and bold silhouettes
The street style in Sydney is fierce.
The street style is fierce in Sydney.
Another day, another ripper sale.
The retail giant continues its reign.
A VIP personal shopping atelier experience for your bridal party.
Because lipstick is the best accessory.
Modern metallics and humble silhouettes.
Get yo’ pretty little feet there stat.
MAC Cosmetics announces Miley Cyrus as their 2015 Spokesperson for MAC Viva Glam
Burberry announce new additions to the eye collection
Clear your schedules because the Mecca Cosmetica Flagship store is opening this Friday
Sydney's own floating beach club on the harbour, The Island, is getting into the full swing of its summer program.
Beauty blog Into The Gloss launch their beauty line, Glossier, and they’re on a mission to redefine the beauty game.
New look for the British It Girl.
Ladies and gents of FJ, we’ve got good news. Beauty destinations of choice, Mecca Cosmetica and Mecca Maxima, are officially...
A foray into fragrance can be damaging, but when J. Crew take the plunge, you know it’s going to be good.
Champagne flowed, a nail polish collaboration was launched and most importantly, there were donuts.
Rihanna has teamed up with beauty magnate MAC once again.
Learn how to create a beautiful winged eye in four easy steps PLUS win a Benefit gift pack
Bobbi Brown picks Kate Upton as the face of Sand and Surf.
We hit up Joey and Rob from ELEVEN Australia for some insider tips, nifty tricks and picked their brains on how they made it in...
Pussy Riot, Salman Rushdie, Malcolm Fraser, oh my!
A fashion and lifestyle collection, O'Connell Street Merchants offers a collaborative retail space for talented fashion and...
With a talent for utilising materials traditionally used for industry-grade uniforms, UNIF.M will change the way you think about...
Bobbi Brown has opened their first stand-alone store. Cosmetics lovers rejoice!
We review The NARS Matte Multiple - use it on your lips, cheeks and eyes
FJ fave Victoria Martin shows us her top five red lipsticks and teaches us how to apply them like a pro
Hair stylist Adlena Dignam shows us how to style an effortless, messy bun in five easy steps.
Curling your eyelashes is one of the most simple beauty steps and yet, people so often skip it when doing their makeup.
Benefit Cosmetics summoned beauty bloggers court - for being too sexy
We've rounded up five of the best highlighters and illuminators to help you achieve a perfect winter glow