Editorial Policy


All content published on Fashion Journal adheres to the Fashion Journal Style Guide, which guides our writers and editors on all the important ‘behind the scenes’ considerations. It covers small things like how we format proper nouns and when to use italics, right through to the really important stuff like our core values, accuracy, integrity and transparency.

Everything we publish is reviewed by a Fashion Journal editor to ensure its compliance with our Style Guide. This means, for example, that when a story is submitted to or drafted for Fashion Journal, our editors will conduct rounds of edits for things like accuracy and fairness, spelling and grammar, tone of voice, structure and syntax, and to ensure the article aligns with Fashion Journal’s brand values.

Where relevant or beneficial, we may also send the article to a third party for review. This may occur when the story covers or touches on a particularly sensitive or important topic, like body image or size representation in fashion.

We ensure that all factual material is accurate and not misleading, with links to sources provided where appropriate. We are careful to distinguish facts from other material such as expert commentary or opinion.

Reader trust is important to us, so we actively avoid clickbait or any framing that might mislead our readers, and we regularly review our content through this lens. We publish the stories we know our readers want to read, but also those our editors feel deserved to be told.



At Fashion Journal, we work with commercial partners we love and think our readers will love too. Their investment in Fashion Journal can be seen across our display and banner advertising, sponsored content and other projects.

We work with brands to create content that is genuinely interesting to our readers, and our editorial team is responsible for brainstorming and executing all sponsored content. It’s how we ensure our sponsored content is just as interesting to our readers as our editorial.

Where Fashion Journal has received investment or sponsorship for an editorial placement, we clearly label the content as “Made in partnership with…”.

Sometimes our articles contain affiliate links, which means we might receive a small commission when you use them to visit a website or make a purchase. Where affiliate links have been included, this will be disclosed at the bottom of the article or listing. Our editors independently select products they wholeheartedly recommend or think you’ll love.

Terms of Use

You may be required to register with us in order to Post comments in relation to Content, to participate in Competitions or access some of the Content or other features or functionality of this Website. Where you are required to register:

  • You must submit accurate, complete and updated registration information;
  • you must safeguard any user name and password which we provide to you;
  • you authorise us to assume that any person using this Website with your user name and/or password is either you or is authorised to act for you;
  • where your user name and/or password is specific to you, you must not allow anyone else to use your username and/or password; and
  • you agree to immediately notify us of any unauthorised use of your user name and/or password or any breach of security of which you become aware.
  • You may cancel your registration at any time by notifying us (unless the specific terms and conditions of a Competition provide otherwise).
  • We may discontinue or cancel your registration in our sole discretion without notice if:
  • you do not visit this Website for an extended period of time;
  • you breach any of these Terms of Use, any Competition terms and conditions or any applicable law; or
  • if we conclude that your conduct impacts on our name or reputation or violates our (or a third partys) rights.

General Terms

1.1 Licence to use the Content on this Website

All of the content on this Website (including, but not limited to, text, graphics, advertisements, software, information, User Content (as defined in clause 1.2(a)) and RSS Feeds (as defined in clause 2.1(a)) (Content) is subject to copyright and possibly other intellectual property rights of Furst Media (or our suppliers and/or licensors) and is protected by Australian and international copyright and trademark laws.

We grant you a limited, revocable and nontransferable licence to access, view, use and print this Website and the Content solely for your personal, noncommercial purposes and only for those purposes (Licence).

We (or our suppliers and/or licensors) retain all right, title, and interest in and to this Website, the Content and all registered and unregistered trade marks which are owned by us which are included on this Website. Nothing you do on or in relation to this Website, the Content or our trade marks will transfer any intellectual property rights to you nor (subject to the Licence and clause 1.1(d)), create any license or other right to exercise any intellectual property rights in relation to this Website, the Content or our trade marks unless expressly stated in these Terms of Use.

You must not copy, modify, reproduce, republish, frame, upload to a third party, post, transmit or distribute the Content or our trade marks in any way except as expressly provided in these Terms of Use, contemplated by the limited scope of the Licence, or expressly consented to in writing by us. You should contact us through the Contact Information section of our website if you wish to obtain such consent.

Subject to applicable law, we may revoke the rights granted to you pursuant to this clause 1.1 at any time and may suspend or deny, in our sole discretion, your access to all or any part of this Website (including RSS Feeds) without notice.

1.2 User Content

This Website may contain content or material uploaded, posted, emailed or otherwise electronically transmitted (Posted) by you, or other users of this Website (User Content).

You grant us a perpetual, royaltyfree, nonexclusive, irrevocable and worldwide licence to use, copy, modify, adapt, exploit, publish, display, redistribute, broadcast, transmit, sublicense, create derivative works from and incorporate in other works any User Content Posted by you, at any time in the future in any form and for any purpose (User Content Licence), and waive in favour of us all moral rights and any similar rights in any jurisdiction which you may have or acquire in respect of User Content Posted by you.

We may access or examine any User Content and at our discretion, move, remove, edit, refuse to Post or disable access to User Content which we consider, in our sole discretion, to breach any law or to be otherwise unacceptable. You acknowledge that we have no responsibility or liability for the deletion or failure to store any content or material Posted by you or any other user on this Website.

If you use this Website, you are solely responsible for any User Content Posted by you. In using this Website or any service offered through it, you must not:

1. violate any applicable laws, impersonate any person or Post any User Content that:

2. infringes the intellectual property rights of any third party or Post User Content that you do not have the right to Post;

3. is unlawful, harmful, threatening, abusive, misleading, invasive of anothers privacy, harassing, defamatory, slanderous, vulgar, obscene, hateful, racist, embarrassing, improper or otherwise objectionable to any other person or entity;

4. contains any unsanctioned advertising, promotional materials, or any other forms of unsanctioned solicitation, including without limitation junk mail, spam, chain letters, or any unsolicited mass distribution of email; or

5. contains a survey, contest, or pyramid scheme;

6. distribute viruses, corrupted files, or any other similar software or programs that may damage the operation of any computer hardware or software; or

7. collect or store personal data about other users of this Website or engage in any other conduct that inhibits or discourages any other person from using or enjoying this Website.