If you thought the resurgence of the logo had been and gone, you thought wrong. Testament to that is Hood By Air's drop for Spring/Summer 2015, which is graphic logo plenary.
Entirely black and white, bar one colourful overlay, HBA's latest is a bold collection of the label's striking insignia placed everywhere across a range of sweats, tees and button-ups.
It's streetwear at its most graphic and an obvious way to assert cool. Because that's what Hood By Air is, right?w