will.i.am and Ksubi co-founder George Gorrow have teamed up to produce a pretty impressive line of sunglasses and spectacles.

In case you didn’t know, will.i.am is a bit of an eyewear junkie. He’s been obsessed with glasses since he was 13, and has been curating a personal collection of rare vintage and experimental frames from around the world ever since.

This partnership with designer and old friend George Gorrow therefore makes a lot of sense. Titled ill.i.am, the eyewear brand is a nod to historical frames, ‘80s hip-hop icons like Run-D.M.C. and Afrika Bambaataa, and futuristic designs.

It’s a seriously cool collection. Featuring nine sunglasses and nine optical styles, the collection is fresh, bold and experimental, with all frames handmade in Italy.

Check out the launch video below and browse through the collection photos. George and will.i.am are serious about their specs.

ill.i.am

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