20/04/2016
Cold, hard, shiny plastic.

Words by

Tara Smith

It's World Recycle Week and Fashion Revolution Week and the good news keeps on coming.

Most recently, adidas has announced that later this year, it will be introducing a collection made from recycled plastic. Spanning both footwear and apparel, the recycled collection is set to be released in collaboration with Parley for the Oceans.

A spokeswoman told WWD: “We have worked on turning old gillnets and ocean plastics into fibres that we can use to make a performance shoe. We are currently working on a consumer-ready range of footwear that will be brought to market in the course of 2016.”

It's been in the works for a while, as adidas has been working on a new supply chain for polymer ocean waste. The aim has always been to produce a collection made from recycled plastic, with ultimate goal to create infinitely recyclable materials.

Last year, the group introduced a program called Sport Infinity to create sporting goods that would never be thrown away. This means every bit of adidas sportswear would be broken down into a new material without producing any waste.

It's a huge step forward for sustainability in fashion and an indicator of good things to come.

adidas.com.au

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