Kinfolk is cool. The New York/L.A/ Tokyo-based label aim to create the kind of apparel they always wanted to buy but couldn't find. The fancy, but not overly branded Summer 2014 lookbook is a simple collection that seems keen to nail the basics.

It helps that the lookbook was shot on the streets of New York on a couple of casual Joes, being cool and casual.

kinfolklife.com

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