07/09/2015
Summer's about to get Cheeky.

Words by

Veronica Jenkinson

She's one of Instagram's favourite It Girls and if you thought there's nothing she can't do, then you'd probably be right.

Mimi Elashiry, known for her boho-esque aesthetic and summer vibe, has just announced a swimwear range in collaboration with Glue Store. And it is cheeky.

The 16-piece swimwear range, Cheeky Swim, reflects Mimi's style and everything she thought was missing in the market. It has a vintage feel with a feminine colour palette in one-piece styles and separates.

Given Elashiry has been the brand's ambassador for 12 months, Glue Store's head of marketing Lauren Meiklejohn thought it made sense to collaborate, saying "it was a natural progression for us to look at doing something exciting like creating a brand with her."

Mimi worked closely with the Glue Store design team to work on the collection and you'll love the results. Always having her followers in mind, Cheeky Swim comes in a range of patterns, designs and sizes to cater for pretty much everyone. We love it.

You can find the collection exclusively in Glue Stores nationwide and online from October 6.

gluestore.com.au

Leave a comment

Related

A swimwear label to know about.
Bold, iconic and feminine.
Casual, Perth or Melbourne
A little West Coast act doing big things.
And because it's by COS, we are in love with it.
A label for all those moments in between.
All summer vibes and bangers.
New collection by We are Handsome sees a new standard for the brand
Some motivation to get yo' buns to the gym.
LaLa Land's new pieces are as imaginative as they are innovative.
Mega babes, exotic beaches, sexy bikinis.
Mix, match and mismatch with RH swimwear.
A bunch of babes in one-pieces.
Take a float around in these black beauties.
Representing the iconic Australian beach culture, SABO Skirt and It's Now Cool know how to do hot weather
Attention everyone: this one involves presents.
Don’t deny it, there’s a bit of free spirit in all of us
The weather may still be freezing beyond belief...but a little premature swimsuit bags-ing never hurt anyone. Am i right? Am i...
The debut swim collection from Lonely Swim is a refreshing dip in a sea of floral-printed, neon-coloured bathing suits.