Following on from Playboy's attempt to get with the times, infamous mag Sports Illustrated is now trying to do something for positive body image.
The magazine has tapped Ashley Graham as the editorial model of their next swimsuit edition.
Graham, who does not identify with the term ‘plus size’ (and shouldn’t need to), measures up at five-foot-nine and size 16. This will offically make her the curviest swimsuit model to grace the pages of Sports Illustrated.
On her Instagram, Graham announced: “It's official - I'm a @si_swimsuit model!! This is a dream come true. Thank you to everyone who stood up for curves - our voices were heard and together we can help me win Rookie of the Year. Stay tuned for voting instructions.”
We can only hope this change is translated across future issues, rather than just one spread.