Can do no wrong.

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Zimmerman. Ahh…the brand that keeps coming back every season to bite our bank accounts and stunt our savings.

The Australian label has just released its Summer 2016 campaign and collection, featuring Lily Donaldson on the Seal Rocks of New South Wales. Shot by Darren McDonald in true Australian, sun-drenched images, the leggy blonde showcases everything from one-piece swimsuits to barely-there bikinis surrounded by palm tree fronds and rippling water.

Styled by Peter Simon Phillips, the campaign showcases new season paisley prints with hints of French lace on seventies silhouettes. Iconic styles are given a re-vamp with tie-up waists, asymmetric frills and sheer silk panels, all honouring the Australian brands ultra feminine, ultra luxurious, and ultra lust-worthy design aesthetic.


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