The experts at Ray-Ban have unveiled a makeover to their iconic Wayfarer silhouette that would make 2001 era Britney and JT swoon. The label has just released its Wayfarer Denim Collection, a series that replaces its traditional plastic portraits with pure denim on denim.

Using a high-tech layering process, the frames are entirely crafted from 100% ultra-resistant denim with an incredibly high thread count, and finished with original rivets and a silicone nose pad. This is the proud result of two years of Ray-Ban research, all to deliver you some quality high-tech Wayfarers.

The six-part Denim collection is now available in a range of colourways with frames retailing at $200 USD each. Just don’t forget your case.

www.ray-ban.com

Leave a comment

Related

Bringing Lee’s brand DNA to sunglasses.
Get in loser, we’re going shopping.
Here to declutter your life.
On the never-ending quest to create the perfect fitting jean.
They've got conscientious fashion in the bag.
Exaggerated cat eyes, oversized square frames and floral motifs.
OFFERING UP TO 50 % OFF THE RRP OF SS15 PLUS OTHER BIG U.S BRANDS
And they’ve enlisted Petra Collins, Alicia Keys, Joan Jett and Erin Wasson to help them do it.
The accessories you need in your life.
Accessories designed locally.
Celebrating diversity and unity everywhere.
"Behind every great woman is a great pair of jeans."
"Radness for the superbeings of Earth and beyond."
Textured accessories for leather handbag lovers.
Denim in acid wash and vintage blue perfection.
It’s a struggle. Here’s hoping that this will make it all easier.
The best '90s accessory ever.
Denim this wide should be an endangered species.
Linen and denim, need we say more?
Ksubi blends grunge with vintage and futuristic elements in its latest eyewear campaign.
Coincides veryyyy nicely with Valentine’s Day.
It's General Pants Co. and it's vintage.
The ultimate addition to your wardrobe staples...in more ways than one.
Being a black sheep never looked so good.
We snapped Melbourne's cool kids.
Our one stop shop for when luxury meets necessity.
MAX&Co. present their SS15 collection, worn by Olivia Palermo
Dark, brooding and a little stand-offish.
G Star Raw launches at Melbourne's Emporium.
After a rough year of being blamed and shamed, Terry Richardson makes a comeback…this time in front of the camera
It’s ruffling our feathers.
The king of collage gets creative with Art Wednesday, and it’s pretty darn adorable.
House of Holland always comes out of the gates strong.
Celebrating 10 years of making faces, Karen Walker celebrates in style.
will.i.am and Ksubi co-founder George Gorrow have teamed up to produce a pretty impressive eyewear line.
Optical collections just get me every time.
Turns out the Apple Watch is actually kinda wearable.
Herschel Supply Co. has turned to prints in its latest collection.
Wrangler are getting us excited for summer and caravanning.
Butt-hugging pieces of denim nostalgia.
Denim in summer is always a bit tricky. Nobody Denim nail it with their Reflections SS14 collection.
The renegades at Romance Was Born have teamed up with straight-laced Edward Gilbert for a capsule collection.
RE/DUN handpick jeans from vintage rag houses across America and rework them to make jeans that are as individual as you.
Nick Campbell Eyewear introduces the Miki, a modern take on the Pantheon style.
How can one lookbook be reminiscent of so many different areas of popular culture?
Cubitts like keeping it simple.
Welcome to a whole new world of jewellery.
Like kids waiting for the dawn of Christmas morning, were getting mighty excited for the launch of Obi Designs...
Alexa Chung has announced on Instagram that she will release her first fashion line. FINALLY!
Bass-eeek, bas-ik, or base-ic...however you like to say it (keep in mind the proper pronunciation is base-ic), the iconic...
Sydney based online store Mischka Boutique is the exclusive Aussie retailer for Enelle London and Outerbridge Jewelry
Inspired by travels to India, Egypt, Mexico and Turkey the brand’s founder, Joanna, has created beautiful bohemian pieces...
We’re mad for denim — espe­cially when Wran­gler are involved.