04/03/2016
A glorious coming together.

Words by

Giulia Brugliera

Wow guys. When this news arrived in the Fashion Journal inbox, we were perhaps a little overly excited. But whatever, this is great news. Emma Mulholland and McDonald's have collaborated on a range of All Day Brekkiewear.

It's brilliant because it unites all our favourite things in one glorious meeting: fashion x Maccas x wearing pyjamas during the day. 

Because it's designed by Emma Mulholland, it's obviously great. Exhibit A: the bacon and egg McMuffin x hash brown print.

The collab is on sale from 2pm today (!!) through this designated eBay store. It's to celebrate the launch of All Day Maccas Brekkie in NSW and QLD and all proceeds will be donated to Ronald McDonald House Charities 

Leave a comment

Related

Can No Sugar ever live up to its predecessor?
Who knew so much wrong could result in so much right?
It's not just Kitsuné doing coffee.
Willy Wonka ain't too happy about this one.
It looks like a clutch and tracks nutritional value.
Because avocado smash is expensive AF.
Glutenous delicacies, heavy on the icing.
A fudgey friend to lean on in exam time.
The hamburger of hamburgers is getting its own fashion line.
"I guess I feel a bit, not like the underdog, but I am very different to everyone else here."
Cheeky galahs and swooping cockatoos up ahead.
Because edible kisses are the best kind of kisses.
Make sure your love poems aren't the ONLY thing cheesy this Valentine's
Coolest. Party. Ever.
Blueberry, Peanut Butter and Pretzel layer cake (It's healthy I swear)
Emma Mulholland's latest collection will have you bird crazy
EAT.ME.DO is a label that was immediately embraced by fashion editors and street style bloggers alike.
All about giving into edible guilty pleasures, Lucy Folk's Appeteaser collection will have you swooning quicker than you can...
We chatted to Kelis about her line of sauces, the Kelis food truck at SXSW, what she loves most about fashion and of course her...
These donuts are a tad healthier than their fried relatives, but just as tasty!
There aren’t many stores that are as loyal to Australian fashion design as Alice Euphemia in the Cathedral Arcade.