With a successful online zine dedicated to urban minimalist design in architecture, fashion, design and art, the inspiration behind designer Merryn Kelly’s new fashion label Third Form is clear. Designed with the modern urban woman in mind, the label focuses on timeless wardrobe staples, and is packed with form fitting, sleek designs in monochromatic colours.
Third Form takes the basics and makes them better, for example, a denim jacket or white shirt that highlights fit and functionality over fuss.
All items will be available for presale early January and will hit stores at the beginning of February. Watch this space.