Cool kids.

Words by

Anastasia McInerney

Urban Outfitters and adidas have collaborated for a new Fall 2016 campaign and it’s pretty awesome.

Titled We the Future, the campaign features 19 young guns who create future changing content.

The collaboration boasts artists, models, designers, stylists, musicians and a host of others working towards shaping the current cultural landscape.

Model/activist/writer, Ebonee Davis, and artist/curator/activist, Gabby Richardson, are just a couple of the creatives featured. Talk about triple threats.

As for the collection itself, OG adidas classics have been reworked to bring you new favourites. Classic three-stripe pants and adidas’ signature logo tees have been revived to regain their cool status.

Equally young-and-talented Canadian artist and photographer, Petra Collins, shot the campaign.

Hypebae was the lucky enough to snag the exclusive pics. The shots have us wishing we had squad like theirs (move over Tay).

And while we might not be creating a future quite as bright as these young talents, at least we can have their style. You can shop the collection exclusively at Urban Outfitters.


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