Yes you!

Words by

Maddie Toohey

If you’ve ever thought “I could totally be the next blogging sensation,” which is pretty much everyone born post 1990, you could now actually be the next blogging sensation. 

H&M and Bloglovin’ are giving you the chance to learn some tricks of the highly desirable blogging trade. And you’ll be learning from the best of the best. The competition offers winners one-on-one lessons with absolute goddess and Queen of The Blogging World...


...Leandra Medine!

(A fact you probably already knew because you read the title of this article.)

If you haven’t heard of Leandra Medine before, we don’t want to make you feel bad but you’ve either a) been under a rock, or b) been under two rocks.

Medine is the face and brain (and pretty much every essential organ) behind blogging behemoth, Man Repeller. Born out of one of Medine’s school projects, Medine and her Man Repeller have now become one of the most recognisable and influential bodies in online media and fashion blogging. She sat down with fellow cool cat Alexa Chung recently in this hilarious interview, explaining her path to success.

Because you’re probably nervously reading this article as quickly as possible to get to the comp’s nitty gritty, here it is:

To be in the running to learn from Queen Medine, all you need to do is create an original blog or Insta post showcasing H&M pieces that best represent your style. H&M and Bloglovin’ will choose five winners who’ll then be flown to H&M’s headquarters in New York on July 11. There, you’ll learn how to be the Man Repeller of tomorrow with the Man Repeller of today. How awesome is that.

Entries will be accepted later in the week and yes, the competition is open worldwide. So we’ll keep you posted.

A final winner will be announced as H&M’s Breakthrough Fashion Blogger of the Year during New York Fashion Week. The winner will also receive a spot in H&M Magazine. Both make a great starting block for anyone wanting more than a foot through the industry door.

Good luck kiddos.


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