Glossier is opening a very Instagrammable pop-up in Miami

Images via Glossier
Words by Nicole La Ruffa

Welcome to Glossier’s playroom.

If you haven’t already jumped on the Glossier bandwagon, it’s about time you got on board.

The brand has just announced the launch of its new pop-up store in Miami, and it’s an Art Deco dreamland.

Complete with pastel pink walls and tropical fruit decor, the new space offers customers a chance to shop the brand’s goods and snap some Instagrammable pics in the process.

In addition to all of its products (including the newly-launched Glossier Play range), visitors can also hunt the limited-edition Miami keychain. With every keychain sold, $5 USD will be donated towards the Lambda Legal organisation, which aims to protect the rights of the LGBTQ community, and everyone affected by HIV.

To amp up the upcoming Miami Pride celebrations, the store is set to host an event on April 5, where 50 per cent of its sales will benefit Lambda Legal.

If you’re planning on visiting Miami over the next month, you can check out Glossier’s new playroom, located in Wynwood. Doors will open March 27, right up until April 28.


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