World’s obsession with K-pop has reached peak, Shu Uemura has released colourful K-pop brow gels


In light of the world’s obsession with K-pop, Japanese cosmetics brand Shu Uemura has released a collection with Korean designer, Kathleen Kye. 

The K-inspired line features colourful brow groomers, pH-balanced fluorescent lip balms, cushion blushes and dramatic eyeliners.

In other words, it’s adorable.

The 24-piece range is part of Shu Uemura’s spring artist collaboration, which is available from today.

It’s a collection so cute we’d buy it just for the packaging, which includes neon drawings of ice cream cones, band-aids and skulls.

Prices range from $23 to $90 USD, so now is a good time to spice up your life with a little K-pop.


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