A growing list of the best independent local beauty brands
IMAGE VIA @ultravioletteau/INSTAGRAM
WORDS BY Jasmine Wallis
Makeup, skincare and more.
While many of us down-under beauty lovers are still patiently waiting for international brands to show up on our shores, we shouldn’t forget the local beauty brands making big changes in the biz.
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From ever-important sunscreen brands to Indigenous-made beauty balms, we think it’s important to highlight (get it) the growing independent makeup and skincare brands created right here in Australia (and a few from New Zealand). Browse our ever-expanding Australian beauty brands list below.
Conserving Beauty
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Founded by Natassia Nicolao in 2021, Conserving Beauty fuses sustainability and skincare with its innovative, effective products. The Conserving Beauty range is waterless, meaning less diluted, more powerful formulas delivered directly to the skin. A crowd favourite is the brand’s InstaMelt Day Dissolver Wipes, which melt makeup away and dissolve completely in water, meaning no waste.
Naked Sundays
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Colourful, vegan and cruelty-free, Australian beauty brand Naked Sundays creates products that combine skincare and SPF. Naked Sundays offers unconventional, sunscreen-infused products that are fun to use like glow mist, balm sticks and coconut-scented lip oil.
Raaie
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The word Raaie comes from the word ‘Ra’, both the Egyptian sun god and the Māori word for ‘sun’ and ‘ray of light’. Raaie skincare is crafted from New Zealand botanicals, with a focus on natural ingredients like black tree fern, alpine rosehip and native sea algae. Raaie’s thoughtful skincare products help to repair damaged skin cells at night and protect skin during the day.
ReMI Beauty
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ReMI is a circular beauty brand with the aim to restore our skin and the planet. Made from Australian native botanicals, ReMI’s plastic-free, four-in-one moisturiser stone is designed to work with your skin to protect it from environmental stressors. The stones are available for day and night use, great for all skin types and made from ingredients like blue cypress oil, wattleseed extract and kakadu plum oil.
Lui
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Co-founded by Australian influencer and model Rebecca Harding and beauty and skincare writer Ingrid Kesa, Lui is a razor and body care brand created by women and for women. Aiming to create more considered products for the male-dominated shaving category, its range is 97 per cent naturally derived and Austalian-made (plus the sleek products look great in your shower).
Flavedo and Albedo
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Concerned with the amount of plastic waste flooding the beauty industry, Australian makeup brand Flavedo and Albedo took matters into its own hands. Combining the colourful playfulness of the beauty world with zero plastic packaging means you don’t have to compromise on fun and flavour in exchange for being eco-friendly. The pastel eye pencils are definitely on our wish list.
Urban Jungle
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For the Australian-based brand Urban Jungle, innovation and inclusivity are core principles. Using high-quality technology to create simple yet effective formulas, the brand is loved for products like the Glow With The Flow Gel Serum and Melt Me Softly Cleansing Balm. The unicorn-shaped pimple patches are a personal favourite.
Alpha-H
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Crafted on the Gold Coast, Alpha-H is cruelty-free and champions the clean beauty space. Alpha-H was also at the forefront of introducing glycolic and accelerating acids to the local market thanks to its founder, Michelle Doherty, suffering from adult acne. With more than 25 years of experience, Alpha-H is now one of Australia’s best skincare exports.
Aleph
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Go-To Skincare
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Created by beauty buff and Australian icon Zoë Foster Blake, Go-To is worry-free skincare that also looks beaut to boot. Famous for its peach packaging and delicious ingredients, Go-To takes potent plant and nut oils and whips them into products that your skin drinks up. First time? Try the Face Hero oil and then enjoy never wanting to put anything else on your skin ever again.
Bread
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Cult beauty brand Bread has finally hit our shores. Launching in Sephora this year (after only selling in the US), Australian-born Maeva Heim has created products designed specifically for Black and curly hair types. After growing tired of women of colour not being included in the ‘lazy girl hair’ aesthetic, she crafted a range of vegan, Australian native-enriched hair oils and conditioners. Hot tip: pair with Australian-owned silk hair accessories from Damn Gina for ultimate shine.
Ere Perez
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Australian born beauty label Ere Perez was founded in 2002 with ‘a dash of rich Mexican colour’. Inspired by the bountiful ingredients native to the Australian landscape, Ere Perez creates skincare and staple makeup bits based on the science of plants.
Standard Procedure
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Inspired by the nostalgia of Australian summers gone by, Standard Procedure is the brainchild of a surfer, Dion Agius, and the daughter of a long-time sunscreen manufacturer, Zepha Jackson (the SPF duo dreams are made of). Made minutes from the Sunshine Coast shoreline, Standard Procedure products are reef-friendly, water-resistant and hydrating.
Bangn Body
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According to Bangn Body, good skin starts with good-for-you products. That’s why it has formulated a range of hydrating skincare balms from local botanicals to help enhance your natural glow. Bangn Body is silicone, paraben and sulphate free and is designed to nourish and protect the skin. Its tubes are also made from 100 per cent recyclable aluminium to help reduce that beauty product landfill waste. Grab the OG Bangn Body Firming Lotion here.
People Haircare
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Affordable, effective and ethically made, People Haircare offers a range of shampoos, conditioners and treatments for all kinds of hair. Its Founder, Katherine Ruiz, launched the brand after noticing a gap in the market for accessible, salon-quality products. You can find the range in Coles or through People’s online store.
Grown Alchemist
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Grown Alchemist was born out of a gap in the market. Brothers Keston and Jeremy Mujis wanted to create a product that looked both chic and simple while also delivering powerful scientific skincare results. Similar to Aesop, Grown Alchemist is now one of Australia’s most famous exports with even beauty buff Gwenyth Paltrow using the local label.
Emma Lewisham
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Though technically New Zealand-based, circular-designed beauty brand Emma Lewisham deserves a mention for its range of 100 per cent natural, scientifically-supported skincare products. Describing its range as ‘planet positive skincare’ Emma Lewisham’s selection of botanical-based formulas is leading the way for natural carbon-positive, transparent and environmentally conscious beauty. With the brand’s Beauty Circle program, you can continuously refill all of your favourite products.
Frank Body
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Originally known for its Instagram-famous coffee scrub, Frank Body’s range of Australian-made skincare and beauty products now extends well beyond its humble scrub beginnings. The brand’s extensive offering of products for face, hair and body is based on primarily naturally-derived and vegan ingredients, like rosehip oil, charcoal and (of course) coffee beans.
Eye of Horus
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Byron-based label Eye of Horus is committed to creating clean, thoughtful beauty products. Designed to give you a ‘your face but better’ feel, the brand’s collection of natural makeup is all about enhancing your already-existing stunning features. Its Goddess Mascara, Bio Lip Elixir and Skin Tint Serum Foundation are all multiple-time award winners.
Ultra Violette
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The brainchild of beauty industry alumni Ava Matthews and Bec Jefferd, Ultra Violette is a sunscreen brand that makes applying your daily SPF fun. Offering a range of SPF-infused lip balms and powerful (but incredibly wearable) sunscreens like 50+ Queen Screen, UV’s products are the sunscreen brand on every beauty buff’s lips (literally). Other SPF top contenders? Mother SPF is a natural, mineral sunscreen for everyday wear and the antioxidant-rich We Are Feel Good Inc gives you a dose of high sun protection.
Salt by Hendrix
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The founder of Salt by Hendrix was inspired to launch her collection of botanical-based skincare after searching for sensitive-skin-friendly products for her son, Hendrix, to no avail. With a strong focus on ‘the glow’ Salt by Hendrix produces formulas for sparkly skin. Purchase just for the pastel packaging, if nothing else.
Ethique
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Ethique founder Brianne launched the brand in 2012 from her home in Christchurch, where she spent her time mixing up possible product formulations in her kitchen. Now offering a range of plastic-free products for face, skin and hair, Ethique is a pioneer in regenerative beauty. The brand is known for its solid beauty bars, which cut the wasteful packaging while still giving glowing results.
Vida Glow
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Specialising in active beauty solutions, Vida Glow’s products work their magic from the inside out. The scientifically formulated ingestible supplements aim to boost anti-aging collagen, support skin tone and texture and reduce free radical damage from our busy city lifestyles. The brand aims to simplify your beauty routine by creating powerful, easy-to-use products.
Tomorrow-Today Beauty
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Tomorrow-Today is a Melbourne-based beauty brand making ‘skincare for screen time’. Its Founder is Indianna Roehrich, the Director of the social media agency Simply Social. Having spent almost a decade in the social media space, she understands the harmful effects screens can have on our skin. Tomorrow-Today’s hero product, the Tech Protect Serum, is a lightweight, daily-use formula designed to shield your face from blue light and repair skin while you type away.
Lowanna Skincare
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Launched during lockdown, Lowanna Skincare is an Indigenous-owned brand that uses traditional plant medicines from founder Sinead Vandenbroek’s heritage. Made from high-quality, vegan ingredients, Lowanna Skincare offers a range of everyday skincare essentials. Try the Everyday Moisturiser that sold out within days of its launch.
Ere Perez
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Fusing her Latin heritage with the beauty of the Australian environment, Ere Perez is a boutique beauty brand that’s dedicated to natural beauty. Using the power of plants, Ere Perez sells both makeup and skincare products inspired by the founders’ blended roots and a less-is-more philosophy.
Sansceuticals
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Full of active ingredients, Sansceuticals creates effective products to stimulate cell regeneration and relieve sensitive skin conditions. With over two decades of experience, founder Lucy Vincent is passionate about crafting sustainable and beautiful products free of all the nasty stuff. Sansceuticals also has a multifunctional approach meaning you need fewer products, resulting in a more simplified morning routine.
Bush Medijina
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Run out of shipping containers in the Northern Territory’s Angurugu, Bush Medijina is a beauty brand utilising the power of traditional Indigenous plants. With organic, native-infused body butters and wattle and peppermint oil lip balms, Bush Medijina is delivering high-quality Australian products while also giving back to local Indigenous communities through sales.
Lanolips
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A cruelty-free balm made from sheep’s wool? While it may sound a bit out of the ordinary, it’s the reason Lanolips founder Kirsten Carriol’s grandfather’s sheep farmer hands were so soft. Now, the lanolin-based skincare line is delivering naturally sourced hydration all around the world. Choose from the famous lip balms or its range of facial hydration products.
Mukti Organics
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This certified organic brand is creating eco-luxe products to help you showcase your beauty from the inside out. With multi-award winning formulas containing bioactive cellular extracts from Australian natives, Mukti Organics offers a range of products. There’s a collagen-boosting drink, hydration-rich masques and vegan elixirs, all Australian made, of course.
Gem
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Former model Georgia Geminder was always obsessed with organic beauty and skincare, but when she began to think about the toxins that go into our mouths twice a day, she realised there was a gap in the market. In response, she created her own line of organic oral care. From sustainable toothpaste bites and plant-based floss to an oral microbiome-friendly mouthwash, Gem is organically taking over the dentist section.
MV Skintherapy
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Small batch and plant-powered skincare are the foundations upon which MV Skintherapy was born. Created with simplicity in mind, Sharon McGlinchey, a celebrity facialist, crafted this beauty brand to reflect a holistic approach to skincare. With a focus on the importance of self-care and efficacy, the brand combines the highest quality ingredients to help you embrace your natural beauty.
TBH Skincare
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Driven by a passion to help young people, TBH skincare is an expert when it comes to acne. The acne-treating skincare was scientifically designed to work on pimple-prone skin while also fostering a sense of community. With gentle cleansers and creams formulated for young, sensitive skin types, the brand also uses sustainable outer packaging and is cruelty-free, ticking all of the boxes.
Skin Juice
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Integrity, care and above all, fun, is at the heart of everything Skin Juice creates, and its colourful approach to beauty is built with people at the core. By listening to the many concerns and troubles its consumers face, this beauty company has crafted a skincare line that does what it says it will. Blending aromatic oils with hand-picked botanicals, its products are free from harmful chemicals and will look just as good on your shelf as they will on your skin.
Saya
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Designed to protect and nourish the skin, Noosa based brand Saya takes the complications out of skincare to deliver beautiful results. Non-toxic, safe and highly effective, Saya selectively blends ethically sourced Australian botanicals with powerful actives to revive your skin to its peak health and vitality. 100 per cent vegan and cruelty-free, Saya’s products are made with our planet at the front of mind.
Foile
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Foile is a pioneer in non-binary beauty. A big plus is its blue-and-green blob bottles, which double as playful decorations for your vanity. Once they’re empty, just fill them right back up again with the recyclable refill packets.
Fluff
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Fluff’s products come in a mirrored pebble – need I say more? The brand gained a fast following for its innovative and playful products. Add on being vegan, refillable and cruelty-free – no wonder why it sells so fast. Fluff’s next long-awaited drop will be in April.
Maaemo
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Maaemo takes advantage of the earth’s natural healing ingredients to produce nutrient-rich, certified organic skincare. Developed by its in-house naturopath and herbalist, Maaemo’s products feature a harmonious balance of ingredients to purify, protect and optimise your skin’s health. Exclusively bottled in eco-friendly, recyclable packaging, and free from toxic synthetic ingredients, Maaemo helps your skin without harming the environment.
Aesop
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If you’ve ever set foot in an Aesop store, you’ll know what a sensory-driven experience it is. A familiar name on the A-Beauty scene, Aesop has been making divine-smelling skincare since 1987. Aesop products are an expertly crafted combination of plant-based and laboratory-made ingredients, meaning you don’t have to skimp on efficacy. The brand is also cruelty-free and vegan.
Leif
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Championing native ingredients and botanical extracts, Leif makes body skincare that reflects the Australian environment. Naturally, Leif products are made in Australia from cruelty-free and vegan formulations. Designed to be gentle and soothing for all skin types, products like the Lemon Myrtle Body Cleanser can be used every day.
Our editorial decisions are made with our readers (you!) in mind and we hope you enjoy the products that we wholeheartedly recommend. Fashion Journal may sometimes receive a commission or similar from third party links placed.
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