Louis Vuitton welcomes 2018 with a brand new perfume

Louis Vuitton Le Jour Se Lève

Words by Tara Smith

The day begins.

In 2016, Louis Vuitton ventured into the world of fragrance with the release of seven iconic perfumes. Two years later, we have finally been gifted with number eight.

Le Jour Se Lève, which translates to ‘the day begins’, is a feminine scent composed of mandarin, jasmine, incense and musk notes.

Presented in the same iconic bottle as the original collection, the perfume has been subtly coloured orange to evoke its core scent of mandarin.

The bottle itself is designed to be a keepsake, with the ability to refill it at any Louis Vuitton store. Also available is a travel size arriving in a 7.5mL bottle.

To sample it for yourself, head here.


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