People are dying their hair with Nutella now

Lay it on thick.

It’s been a hell of a year, but rounding off the list of wtf moments would have to be the Nutella hair-dyeing trend people are trying. 

OK, so by “people” we mean Beirut-based stylist, Abed Allahitani. But by Nutella we really do mean the chocolate hazelnut spread that’s good enough to eat from the jar. 

Allahitani posted this video to Instagram showing him layering Nutella with condensed milk onto the hair, resulting in caramel-toned locks. 

But *arghhhh* my insatiable hunger screams. Why waste all that goodness in your hair when you could make this instead?!