Alohas
Area Manager
| company: | Alohas |
| job title: | Area Manager |
| location: | AUSTRALIA WIDE |
| work type: | Full-time |
| level: | Senior |
Role Description
Alohas is a contemporary fashion brand born in Barcelona, known for its on-demand model, footwear heritage, and strong international expansion across Europe and the US. As we continue scaling globally, Australia is a strategic next market with strong brand affinity, premium retail culture, and long-term growth potential.
We are now looking for an entrepreneurial Area Manager for Australia to build the market from the ground up — owning wholesale development, retail expansion, and brand positioning with full commercial responsibility.
This is a first-time role in the region and requires a high level of autonomy, ownership, and execution power.
THE ROLE
The Area Manager for Australia will act as the local owner of the market, responsible for launching, growing, and structuring Alohas in Australia through a balanced wholesale and retail-led approach, with a strong focus on future store expansion.
You will work closely with HQ (Commercial, Retail, Brand, Finance) while being the single point of accountability on the ground.
Key Responsibilities
WHOLESALE DEVELOPMENT
- Identify, open, and manage key wholesale accounts (premium boutiques & selected department stores).
- Own seasonal sell-in, sell-out, and re-orders.
- Support partners on assortment, pricing, and merchandising.
- Ensure alignment with global pricing, margin, and brand guidelines.
- Monitor commercial KPIs (revenue, sell-through, margins, payment terms).
RETAIL EXPANSION AND OPERATIONS
- Lead retail market entry strategy for Australia.
- Scout and evaluate prime retail locations (Sydney & Melbourne first).
- Build store P&L models, ROI and payback scenarios.
- Support pop-ups, temporary stores, and brand activations.
ACT AS A LOCAL OPERATOR FOR
- Store opening execution.
- Local hiring and training (with HQ support).
- Ongoing store performance once live.
- Be the key local voice in retail expansion decisions.
BRAND AND MARKET DEVELOPMENT
Establish Alohas as a desirable, premium brand in the Australian market.
Build relationships with:
- Stylists.
- Editors.
- Tastemakers.
- Select local creators
- Coordinate with PR agencies if/when relevant.
- Provide structured market feedback to HQ (product, fit, pricing, trends).
MARKET OWNERSHIP AND REPORTING
Own the Australia P&L.
Deliver:
- Weekly commercial updates.
- Monthly performance & insights reports.
- Act as the bridge between HQ strategy and local execution.
- Continuously assess scalability and long-term APAC potential.
WHAT THIS ROLE IS NOT
- A purely wholesale sales role.
- A marketing or PR position.
- A distributor-only rep.
- This role carries true business ownership.
MUST HAVE
- 5–10+ years experience in fashion / footwear / accessories.
- Strong wholesale and retail network in Australia.
- Experience launching or scaling brands in the AU market.
- Commercially strong with solid understanding of P&L dynamics.
- Highly autonomous, entrepreneurial, and execution-driven.
- Comfortable working solo in early-stage market setups.
NICE TO HAVE
- Footwear category experience.
- Experience with European brands entering Australia.
- Exposure to both wholesale and own retail.
- Experience opening stores or pop-ups.
- Based in Sydney or Melbourne.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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