Paire
Brand Marketing Specialist
| company: | Paire |
| job title: | Brand Marketing Specialist |
| location: | South Melbourne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Paire is a fast-growing essential wear brand dedicated to creating high-quality, sustainable clothing and accessories. As we expand our presence in the market, we are seeking a strategic and creative Brand Marketing Specialist to shape and execute brand initiatives that build identity, deepen customer connection, and communicate our values across all platforms.
Paire is offering an annual salary of $70,000–$80,000 plus superannuation for the full-time Brand Marketing Specialist role, based in South Melbourne, VIC 3205.
The Brand Marketing Specialist will be responsible for driving the company’s brand vision, ensuring consistent and compelling messaging across all touchpoints. This role plays a key part in strengthening brand equity, enhancing customer loyalty, and supporting business growth through integrated marketing campaigns, strategic positioning, and cross-functional collaboration. The ideal candidate will bring a strong foundation in brand strategy, creative direction, and market insights, with a deep understanding of how to align storytelling, design, and marketing with broader commercial objectives.
Key Responsibilities
- Plan, develop, and execute brand campaigns and marketing strategies to support commercial objectives, including growth in market share and consumer engagement.
- Advise senior leadership on advertising and promotional strategies to effectively reach target markets, strengthen brand identity, and promote the values of sustainability and innovation.
- Coordinate the production and execution of integrated marketing campaigns involving creative content creation, social media, influencer marketing, visual merchandising, and digital advertising, within defined budgets and timelines.
- Conduct and analyse market research and consumer trend data to predict current and future preferences and inform marketing and product positioning strategies.
- Interpret market characteristics and evaluate the demand for new or existing product lines, leveraging insights to guide product development and innovation initiatives.
- Support business development and brand growth through the implementation of long-term strategic marketing plans aligned with the company’s vision and sustainability principles.
- Commission and oversee creative production and storytelling initiatives, such as photo and video shoots, digital content, PR and brand events, ensuring alignment with brand messaging and values.
- Advise on product mix, pricing strategies, promotional methods, and distribution channels to optimise market penetration and consumer loyalty.
- Lead cross-functional collaboration between marketing, design, and production teams to integrate marketing strategy with product innovation and represent the brand at external events and lead community-building efforts to strengthen brand presence in retail and digital environments.
KEY SKILLS
- Minimum Bachelor’s degree in Marketing or a related discipline.
- Minimum 2 years of relevant, full-time experience in marketing, brand management, or related roles within the fashion, consumer goods, or creative industries.
- Proficiency in industry-standard tools for marketing analytics, CRM, trend forecasting, creative design and project management.
- Proven ability to develop and execute integrated brand campaigns across digital, retail, and experiential channels.
- Expertise in digital content creation, creative campaign development, and consumer-driven market research.
- Strong creative direction skills, including overseeing visual merchandising, campaign storytelling, and content production.
- Demonstrated experience with influencer marketing, PR coordination, and social media strategy development.
- Familiarity with consumer trends in the fashion industry, passion for sustainability and ability to translate insights into actionable brand strategies.
- Excellent project management and cross-functional collaboration skills, with a track record of working effectively across product, design, and marketing teams.
- Strong verbal and written communication skills, with an eye for design and brand consistency.
- Ability to work effectively in a fast-paced, team-oriented environment.
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