Brigid McLaughlin

• To be the face and voice of sales for Brigid McLaughlin.
• To manage the eCommerce store.
• To act as the company webmaster in managing all things digital.
• To explore new digital tools, ie AI tools, to bring new efficiencies to the companies workflow.
• Devise, structure and implement digital marketing strategy and assets.

RETAIL SALES

• Manage the day-to-day trading of the retail store ensuring sales targets are met, using digital communications, to drive brand awareness, footfall in-store and sales both in-store and online.
• Ensure newness in-store by co-ordinating fresh window displays and visual merchandising in-store, fortnightly, in line with the communications of our fortnightly newsletters.
• Use digital tools to give those who cannot visit the store and our design studio a glimpse as to what is new or happening in-store or in development within the design studio.
• Entice and tell our unique story.

BUYING AND STOCK MANAGEMENT

• Manage the company’s stock inventory.
• Work with the design team to ensure the right product is planned to achieve sales targets.
• Work with the production team to ensure the right product is bought in the right quantity to achieve sales targets and minimise unwanted stock.
• Research and report on what product our retail and wholesale accounts are asking for and what is not performing for them.

ECOMMERCE

• Own the day-to-day trading of the eCommerce site www.brigidmclaughlin.com.au ensuring sales targets are met through data driven optimisations.
• Oversee the end to end website experience, ensuring a premium, conversion optimised customer journey that aligns with brand strategy.
• Personalise and package eCommerce orders for daily dispatch.
• Website trouble shooting and maintenance
• Manage Shopify backend; upload new products, ensure stock levels and pricing is up to date.
• Ensure all product information is accurate and SEO-optimised, including descriptions, style size measurements, imagery, meta data.
• Optimise on-site merchandising by keeping the home page and brand landing pages fresh and ever changing.
• Manage ERP and POS integration.
• Monitor and analyse website performance to drive improvements.
• Constantly strive for new ways of improving UX.
• Manage performance development plan for the three sales channels.
• Explore new international eCommerce opportunities.

DIGITAL MARKETING

• Grow our EDM list.
• Manage our EDM campaigns to be our key driver of sales and communications.
• Ability to create artistic engaging content.
• Manage our social channels for the two brands; Instagram, Facebook, Pinterest.
• Manage our paid advertising campaigns with Meta and Google.
• Training can be offered if required.

WHOLESALE SALES

• Use digital marketing to build brand awareness. (not specifically for wholesale, however, if powerful if will gain attention with the right buyers)
• Use digital tools to be in a constant dialogue/communication with our stockists and to entice new stockists. Ie Instagram broadcast channel.
• Digitally share sneak peaks of upcoming collections to build interest.
• Seasonally invite and show the indent collections to our stockists at our Haberfield retail store and design studio.
• Seasonally send our digital sales assets to those buyers who cannot visit in person. Then follow up to secure orders.
• Input orders, send sales orders for confirmation and invoices prior to delivery; manage all communications and orders with our stockists.
• Nurture existing relationships and build new wholesale accounts.

KEY SKILLS

• Digital marketing experience is ideal however training can be provided if necessary.
• Paid advertising experience with Google, Meta, Pinterest is ideal.
• SEO experience is ideal.
• Social media expertise in management and utilisation.
• Adobe Creative Suite: Photoshop, Indesign, Premier Pro.
• Analytics reporting.
• Shopify and Klaviyo Experience is ideal.
• Excel for stock management reporting.

This is an exciting opportunity, well suited to a digital marketing, visual communications or fashion graduate who is eager to gain experience in sales, visual communications and digital marketing.