Bayse Brand
Digital Marketing Coordinator
| company: | Bayse Brand |
| job title: | Digital Marketing Coordinator |
| location: | Springvale |
| work type: | Full time or Freelance |
| level: | Senior |
| closing: | 25.11.2025 |
Role Description
The Digital Marketing Coordinator is responsible for supporting and executing Bayse Brand’s digital marketing strategies to drive online growth, brand awareness, and customer engagement.
This role plays a key part in campaign execution, content creation, and performance reporting across multiple digital channels: including email marketing, paid advertising, social media, SEO, and website activity. Working closely with the marketing, creative, and e-commerce teams, the Digital Marketing Coordinator ensures all digital touch-points reflect Bayse’s brand identity and deliver a seamless customer experience.
Key Responsibilities
SOCIAL MEDIA MANAGEMENT
- Plan, schedule, and publish content across all social media channels (e.g., Instagram, TikTok, Facebook, Pinterest, LinkedIn).
- Support the development and execution of the social media content calendar in line with marketing campaigns, product launches, and key brand moments.
- Monitor daily activity, engage with the online community, respond to comments and DMs, and identify opportunities to grow brand engagement.
- Stay up to date with social media trends, platform updates, and competitor activity to inform content strategy.
CONTENT CREATION AND COORDINATION
- Assist with ideation and production of creative content including photos, videos, Reels, TikToks, and written copy.
- Coordinate shoots and collaborate with photographers, stylists, influencers, and internal teams to produce high-quality content.
- Brief and manage external creatives when required to ensure assets are delivered on time and meet brand standards.
- Edit and repurpose content to suit various formats and channels.
CAMPAIGN AND INFLUENCER SUPPORT
- Support marketing campaigns with compelling social media assets and storytelling.
- Coordinate influencer gifting, partnerships, and collaborations, ensuring content is tracked and aligned with brand objectives.
- Assist in identifying and nurturing influencer relationships and user-generated content opportunities.
REPORTING AND INSIGHTS
- Track social media performance using analytics tools (e.g., Instagram Insights, TikTok Analytics, Meta Business Suite).
- Compile regular reports on content performance, audience engagement, and growth, and provide actionable recommendations.
- Continuously seek opportunities to optimise content and posting strategies based on data and trends.
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