New Balance
Digital Marketing Coordinator
| company: | New Balance |
| job title: | Digital Marketing Coordinator |
| location: | Moorabbin |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
As the Digital Marketing Coordinator at New Balance Australia, you will play a crucial role in driving the company’s digital marketing initiatives. In this full-time position based at the stunning head office in Moorabbin, VIC, you will be responsible for coordinating and executing a range of digital marketing activities to support the overall marketing strategy.
Key Responsibilities
- Assist in the planning and strategy of digital marketing campaigns across various channels and initiatives, including but not limited to Meta, Google, Pinterest, TikTok, SEO and Email.
- Own the briefing process for all paid media campaigns, including creative, copy, landing pages, audience/targeting and product SKUs.
- Monitor and report on the performance of digital marketing activity, analysing data to identify opportunities for improvement.
- Plan and create engaging local digital content in partnership with the Digital Marketing Manager, for paid advertising, email newsletters and website updates.
- Collaborate with the marketing and wider ecommerce team to ensure consistent brand messaging and a cohesive digital presence.
- Provide administrative support for the digital marketing function, such as content management and weekly/monthly reporting.
KEY SKILLS
- 1-2 years of experience in digital marketing (in house or agency)
- Strong understanding of digital marketing principles and best practices, particularly in the areas of paid search and paid social.
- Proficient in using digital marketing tools and platforms, such as Ads Manager’s and Google Analytics. Monday.com, Salesforce, Emarsys and Tealium an advantage.
- Excellent written and verbal communication skills, with the ability to work cross-functionally.
- Attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
- Familiarity with the retail and/or sportswear industry is desirable, but not essential.
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