Kat the Label
eCommerce and CRM Assistant
| company: | Kat the Label |
| job title: | eCommerce and CRM Assistant |
| location: | Cremorne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
We are a female-founded and lead team based in Cremorne, VIC looking for an E-commerce and CRM Assistant to join our dynamic team. Reporting into our Head of Marketing & Growth, we are looking for a passionate and driven individual looking to build their career in a fast-paced environment.
Key Responsibilities
- Maintain and update the online store, ensuring product listings are accurate, visually appealing, and optimised for SEO
- Manage on-site customer experience to increase conversion rate and AOV
- Support marketing team for promotional campaigns, product launches and sales
- Product description, imagery and collection merchandising
- Manage Shopify applications (including Okendo, Back in Stock) with a focus on customer retention & loyalty
- Monitor website performance and work closely with our web developer to improve user experience, identifying areas for improvement
- Assist with set-up, testing and scheduling of email & SMS campaigns
- Maintain and grow email & SMS databases
- Implement email segmentation strategies
- Monitor campaign performance and provide actionable insights to optimise results
- Assist in developing and implementing customer retention strategies
- Own customer loyalty & oversee our Sunday Society loyalty program
- Assist with affiliate marketing channels
- Track and analyse key ecommerce and marketing metrics using tools like Google Analytics and Shopify analytics
- Prepare regular performance reports, highlighting successes and areas for growth
- Work closely with cross-functional teams to ensure a seamless customer experience
KEY SKILLS
- At least 2 years of experience in ecommerce and CRM roles, preferably with an ecommerce brand.
- Proficiency in platforms such as Shopify, Klaviyo, Attentive.
- Strong understanding of SEO principles and analytics tools (Google Analytics).
- Excellent written and verbal communication skills.
- A creative mindset with attention to detail and the ability to multitask effectively.
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