By Charlotte
Head of Digital
| company: | By Charlotte |
| job title: | Head of Digital |
| location: | Rosebery |
| work type: | Full-time |
| level: | Senior |
Role Description
At by charlotte, we believe in the power of collective growth. Together, we uncover the inner strengths and brilliance within each of us, just like a lotus blooming towards the light. With every step, we encourage one another to reach our fullest potential.
We have an exciting opportunity open up for a Head of Digital to join our HQ team! We are seeking an exceptional and brand-aligned team-member to embrace our by charlotte vision and culture to deliver meaningful employee experiences.
Key Responsibilities
- Develop and execute the brand’s digital and eCommerce strategy aligned with overall business objectives.
- Collaborate with internal teams (Retail, Marketing, Operations, Finance) to integrate digital initiatives into the broader business roadmap.
- Apply commercial insights, market trends, and consumer data to optimise online offerings and the customer lifecycle.
- Identify and implement emerging digital tools, trends, and technologies to enhance the online experience.
- Oversee eCommerce operations, including UX/UI, product content, pricing, promotions, and merchandising.
- Ensure seamless functionality of the eCommerce platform, integrating inventory, CRM, and logistics systems.
- Develop and manage digital marketing campaigns (paid search, social, display, email, affiliates) to drive traffic and revenue.
- Oversee SEO, SEM, content marketing, and ensure consistent brand storytelling across all digital channels.
- Implement personalisation, loyalty, and retention initiatives to enhance customer experience and lifetime value.
- Track and analyse digital performance, set KPIs, and provide reporting to inform business decisions.
- Manage digital P&L, budgets, ROI, and cost efficiencies.
- Lead, mentor, and develop a high-performing digital, eCommerce, and customer care team, fostering collaboration and innovation.
KEY SKILLS
- You are an experienced digital and eCommerce leader with 7+ years driving online growth and managing P&L, ideally within retail, fashion, or lifestyle brands.
- You have deep expertise in eCommerce platforms (Shopify, Klaviyo, Okendo, Gorgias, or similar), performance marketing, SEO, email, and social strategy, underpinned by strong analytical skills and data-driven decision-making.
- A strategic thinker with a hands-on approach, you excel in leading teams, managing stakeholders, and delivering commercial results.
- You are innovative, collaborative, adaptable, and passionate about jewellery, fashion, and creating exceptional customer experiences, with experience in international brand growth and omnichannel retail a strong advantage.
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