Nimble Activewear
Influencer Marketing Specialist
| company: | Nimble Activewear |
| job title: | Influencer Marketing Specialist |
| location: | Edgecliff |
| work type: | Full-time |
| level: | Mid-level |
Role Description
It all started with movement. Launched in 2014 by two passionate co-founders with a shared love of movement, Nimble is a digitally led, direct to consumer women’s lifestyle apparel brand.
We’re passionate about movement and creating functional lifestyle pieces designed for life on all settings – whether you’re running, running errands or running late! Think: life ready, problem solving staples – tailored meets timeless and actually comfortable.
We are a fast moving, rapidly growing brand with ambitious growth plans. You’ll be joining a team with a strong collaborative spirit and a test & learn mindset where you’ll be encouraged to bring ideas, own results and be proactive.
This is an exciting opportunity to take ownership over a quickly growing influencer channel. You will have tangible, real-time impact on results, and the opportunity to shape the future of what influencer marketing looks like within Nimble.
We are looking for a social-obsessed influencer marketing specialist to join our fast-growing marketing team here at Nimble Activewear. Reporting into the Senior Brand Marketing Manager, you will bring our influencer marketing strategy to life, with full ownership of the channel.
You’ll be a natural people person and strong relationship builder who thrives in pro-actively building long-term relationships with talent and managing deliverables from start to finish. You’ll be both creative and analytical – able to think outside of the box in devising partnership strategies / content whilst also able to report on performance, delivering impact that supports and drives our next stage of growth and expansion.
Key Responsibilities
- Own the influencer marketing channel end-to-end – from strategy implementation to campaign execution and reporting.
- Work closely with the Senior Brand Marketing Manager to bring the influencer strategy to life across brand campaigns, product launches, and BAU activity.
- Identify, scout, and onboard influencer talent aligned with Nimble’s brand values, identity, and community.
- Build and nurture long-term relationships with influencers, ambassadors, and key content creators across fashion, fitness, and lifestyle categories.
- Create and manage influencer contracts and deliverables, including negotiation, briefing, and ensuring content delivers to brief and brand standards.
- Oversee influencer gifting and seeding programs, ensuring timely delivery and creative alignment with campaign moments.
- Track, measure, and report on influencer performance weekly, monthly, and quarterly. Deliver insights and learnings to continuously drive the channel forward as we grow.
- Collaborate cross-functionally with digital, e-commerce, and creative teams to integrate influencer content across channels.
- Stay ahead of industry trends, emerging platforms, and new talent to keep Nimble’s influencer program innovative and best-in-class.
KEY SKILLS
- 3+ years’ experience in influencer marketing, ideally within a fashion, fitness, or lifestyle brand (in-house experience preferred).
- Start to end experience managing influencer initiatives (identifying talent, to go live, to reporting on results)
- Very competent at drafting briefs, content & all influencer-related collateral, with strong ability to hold individuals and agents accountable
- A genuine love of social media and influencers across TT and IG
- Experience managing influencer budgets and negotiating paid collaborations.
- Excellent communication and relationship-building skills.
- Highly organised, detail-oriented, and comfortable managing multiple projects and timelines.
- Analytical mindset with the ability to interpret data and deliver actionable insights.
- Bonus points for: Experience coordinating influencer events or community activations.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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