Adidas
Manager (Brand Communications)
| company: | Adidas |
| job title: | Manager (Brand Communications) |
| location: | Cremorne |
| work type: | Contract |
| level: | Senior |
Role Description
This role is pivotal in shaping and executing adidas’ Brand Media strategy across the Pacific region. Reporting to the Senior Manager, Brand Communications, PR & Media, the Manager, Brand Communications will drive the Pacific Brand Media strategy with a focus on key KPIs, strategic planning, and cross-market excellence.
You’ll lead local media efforts, ensuring an integrated approach to planning and buying while acting as the main liaison for our media agency partnership.
Key Responsibilities
- Activate global media strategies tailored to priority moments in Australia and New Zealand.
- Partner with Brand Communications teams to lead campaigns across key categories: Rugby, Outdoor, Originals, Running, Football, and Sportswear/Training.
- Serve as the main contact for our media agency, managing all Brand Media-related initiatives.
- Collaborate with Emerging Markets media teams to provide timely reporting and insights.
- Contribute to asset creation and content development to amplify media impact.
- Support DTC media goals, including local area marketing activations.
- Manage and optimize the MAEX budget in line with internal protocols.
- Ensure all media executions align with brand standards and guidelines.
KEY SKILLS
- Strong experience in media planning, buying, and campaign management.
- Solid project management and cross-functional collaboration skills.
- PR and media partnership experience highly regarded.
- In-depth market and industry understanding.
- Holistic marketing background across digital, brand, and PR.
- Excellent interpersonal and stakeholder management abilities.
- Proven experience managing marketing budgets effectively.
- University degree in Business, Marketing, or Communications.
- 5–8 years of relevant experience in Brand Media, Digital Marketing, or Consumer Brand marketing.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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