Mimco
Marketing and Campaign Manager
| company: | Mimco |
| job title: | Marketing and Campaign Manager |
| location: | Cremorne |
| work type: | Full-time |
| level: | Mid-level |
Role Description
The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning. This role involves managing external media agencies for effective media buying and maintaining a core media plan to track spend. Additionally, the Marketing & Campaign Manager will oversee strategic partnerships, local area marketing initiatives, and content creation while utilising customer insights to continuously improve marketing spend effectiveness. With a focus on budget management and team leadership, this position ensures successful campaign outcomes that enhance brand awareness and brand profitability.
Key Responsibilities
- Lead, develop and execute all Mimco campaigns (product and brand) including marketing briefs, campaign summary, media planning across all above the line channels, and post campaign reviews, ensuring campaigns meet performance expectations and key learnings are captured and applied to better the next campaign
- Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels.
- Oversee the development and execution of Mimco’s seasonal marketing spend with David Jones and Myer media including seasonal campaign strategy, creative development and channel planning.
- Own relationship with The Iconic, secure seasonal plans around promotions and activity.
- Partner with Creative Manager and Content Manager on the production process of campaign shoots – product and brand – to ensure campaigns deliver the relevant content for all channels.
- Lead the local area marketing strategy for the brand across VIP events, store openings and centre initiatives ensuring a positive ROI is delivered for each activity.
- Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals.
KEY SKILLS
- Senior experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships and consumer insights.
- Exemplary understanding and knowledge of media planning and buying.
- A drive towards contributing towards retail excellence and brand growth.
- Ability to work in a high pressure and fast paced environment
- Well-developed time management, analytical and organisation skills.
- Exceptional communication and interpersonal skills.
- A high level of attention to detail and accuracy.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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