Hansen and Gretel
Marketing Executive
| company: | Hansen and Gretel |
| job title: | Marketing Executive |
| location: | Rosebery |
| work type: | Full-time |
| level: | Mid-level |
| closing: | 08.01.2026 |
Role Description
We are seeking a dynamic and motivated Marketing Executive to join our team, working across two fast-growing fashion brands: Hansen and Gretel and OWNLEY. Reporting directly to the Business Manager, you will play a key role in driving brand growth and audience engagement, with a strong focus on social media strategy, content creation, and performance marketing.
This is a hands-on role suited to someone with strong organisational skills, a passion for fashion, and the ability to manage multiple projects in a fast-paced environment.
ABOUT YOU
- 2+ years’ experience in marketing, social media, or digital roles (fashion, lifestyle experience preferred).
- Strong understanding of social media platforms, content creation, and digital growth strategies.
- Excellent organisational and project management skills with the ability to juggle multiple campaigns.
- Analytical mindset with experience in reporting on social and paid campaign performance.
- A passion for fashion, culture, and emerging digital trends.
- Strong written and verbal communication skills, with a keen eye for brand voice and visual identity.
Key Responsibilities
SOCIAL MEDIA AND CONTENT
- Manage and grow Hansen & Gretel and OWNLEY’s social media channels (Instagram, TikTok, Pinterest, and emerging platforms)
- Plan and execute engaging content calendars aligned with brand campaigns, product drops, retail moments, and wholesale launches.
- Brief and collaborate with the wider team to deliver compelling social-first assets.
- Monitor trends, platform updates, and competitor activity to drive innovation and ensure content remains fresh, relevant, and aspirational.
- Track engagement metrics, follower growth, and community insights to inform strategy.
PAID SOCIAL AND GROWTH MARKETING
- Manage paid social campaign budgets across Meta, TikTok, and Pinterest, working closely with external partners and agencies.
- Support campaign planning, including audience segmentation, A/B testing, creative asset coordination, and reporting.
- Analyse campaign performance and provide insights to optimise ROI and drive customer acquisition.
- Contribute to strategies for building and converting brand awareness into sales across e-commerce and retail.
RETAIL AND WHOLESALE MARKETING
- Support marketing activity around retail activations, store events, and pop-ups, ensuring they are integrated into social and digital campaigns.
- Develop digital and social assets to support wholesale partners and international showrooms.
- Assist in the creation of lookbooks, brand decks, and B2B marketing collateral.
GENERAL MARKETING SUPPORT
- Assist in end-to-end campaign management across channels (social, edm, PR, influencer).
- Manage timelines, budgets, and reporting to ensure projects are delivered on brand and on time.
- Provide weekly performance reports across social, paid, and campaign activity.
WHAT WE OFFER
- The opportunity to work across two exciting and fast-growing Australian fashion brands with international reach.
- Exposure to all areas of marketing – from social growth to retail activations and global wholesale expansion.
- A collaborative, creative, and fast-paced work environment.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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