Seed

• Support the Social Media Specialist with content scheduling, product tagging, reporting and performance reviews.
• Monitor and engage with social communities, providing insights on trends across TikTok, Instagram and beyond.
• Capture, edit and create content for social media and internal use.
• Assist with monthly planning and attend photoshoots as needed.
• Coordinate PR gifting and briefing documents for talent.
• Manage media enquiries, proactive outreach and media loans.
• Support influencer programs, reporting and coverage monitoring.
• Liaise with centre marketing teams and facilitate requests.
• Support concession and media partners with social activity.
• Assist in planning and delivering events, talent coordination and sample management.
• Manage couriers, samples and deadlines to ensure smooth execution of PR and marketing activities.
• On-site role 5-days per week, based in our St Kilda Road offices.

KEY SKILLS

• A tertiary qualification or equivalent in Marketing, Communications, PR, Media, or a related field (preferred).
• 1-2 years’ experience in social media, PR, communications or fashion marketing.
• Hands-on experience with content creation, including photography, videography, and editing for social media.
• Familiarity with social media platforms (Instagram, TikTok, Facebook) and social management tools.
• Experience coordinating influencer campaigns, media relations, and reporting on performance metrics.
• Previous exposure to event coordination, product launches, or retail marketing initiatives is highly desirable.
• Creative thinker with a strong eye for aesthetics, brand storytelling, and content trends.
• Excellent communication skills, both written and verbal, with the ability to build strong relationships with media, influencers, and internal stakeholders.
• Highly organised, able to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative and adaptable, with a positive “can-do” attitude.
• Passion for fashion, social media, and staying ahead of emerging trends.

Apply via Seek only, do not use the ‘apply now’ form below.

To be kept in the loop with fashion jobs in Melbourne, subscribe to Fashion Journal’s Careers updates here.