By Charlotte
Social Media and Content Creator
| company: | By Charlotte |
| job title: | Social Media and Content Creator |
| location: | Rosebery |
| work type: | Full-time |
| level: | Mid-level |
Role Description
At by charlotte, we tell stories that inspire connection, intention, and light. Each piece of jewellery is designed to remind you to discover your magic, and now we’re seeking a creative storyteller to help us share that message with the world.
We’re looking for a Social Media and Content Creator to bring our brand to life across every digital touchpoint. You’ll be at the heart of our social presence; creating, curating, and capturing content that celebrates our community and builds meaningful engagement across platforms.
Key Responsibilities
- Developing, planning, and executing creative content that reflects the by charlotte aesthetic and brand voice.
- Managing the end-to-end content calendar, ensuring timely delivery and a consistent storytelling rhythm across all social channels.
- Leading creative ideation for brand campaigns, product launches, and seasonal moments, turning concepts into scroll-stopping content that connects with our audience.
- Being camera-facing where relevant — capturing and sharing authentic behind-the-scenes moments, founder features, and day-in-the-life storytelling that embody the heart of the brand.
- Collaborating with our creative, eCommerce, and retail teams to align social content with campaign objectives, product drops, and in-store activations.
- Partnering with photographers, videographers, and stylists to produce content that meets creative and commercial goals, ensuring every asset feels cohesive and considered.
- Building and nurturing a vibrant community by responding to comments, DMs, and mentions with warmth, care, and authenticity.
- Identifying and engaging with creators, influencers, and brand advocates to strengthen relationships and drive organic reach.
- Staying ahead of platform trends and emerging storytelling techniques, adapting them to fit our brand identity and voice.
- Monitoring, measuring, and reporting on social media performance, using insights to refine our strategy, enhance engagement, and inspire continuous improvement.
KEY SKILLS
- You’re a natural storyteller with 3–5 years’ experience in social media, content creation, or digital storytelling — ideally within fashion, jewellery, beauty, or lifestyle brands.
- You have a keen eye for design, a love for creating short-form video content, and the technical skills to bring ideas to life using.
- You communicate with warmth and clarity, balancing creativity with commercial thinking, and you thrive in fast-paced, high-volume environments where collaboration, adaptability, and attention to detail are key.
- Most importantly, you’re deeply connected to storytelling that uplifts, inspires, and celebrates individuality.
Apply via Seek only, do not use the ‘apply now’ form below.
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